About Us

Dragonfruit.com.my is the proprietary website of LCJ Health Promotions, a Malaysian registered business concern engaged in the growing of health enhancing crops and related processing activities.

The company is primarily involved in four main activities :

  1. The promotion of pesticides free and safe food
  2. The promotion and growing of dragonfruit, or pitaya.
  3. The promotion of neem (Azadirachta indica) and other environmentally friendly substitutes for chemical pesticides in agriculture.
  4. Agricultural consultancy, especially in the area of field management and soil improvement and remediation which is handled by LCJ Soil Improvement with emphasis on sustainable agriculture and organic farming.

Mission Statement
  • To provide a forum for like minded dragonfruit growers to interact and cooperate for the furtherance and growth of the industry.
  • To promote the cultivation and consumption of dragonfruit as a health enhancing fruit and its use in the food and beverage and nutraceutical industry.
Core Values
Fairness – We will constantly strive to provide value to our customers by using the safest and best methods of cultivation, processing and packaging.

Respect and Responsibility –we owe it to the consumers who keep us in business, to our members who are our partners in progress, and to nature which sustains us.

Unity – we believe that unity among members will benefit all.

Integrity – we maintain the highest level of integrity in all our dealings.

Trustworthiness – we earn the trust of our customers and partners through truthful representations and by observing the highest ethical standards in everything we do.


© 2003 LCJ Health Promotions. All Rights Reserved.